Vintage SIGNED 1962 THEODORE LEVITT Innovation In Marketing W/ DJ MCM ART COVER

Vintage 1962

SIGNED By Author & Economist

THEODORE LEVITT

‘Innovation In Marketing’

W/ Dust Jacket

Inscription on front page written and signed by Theodore Levitt and Harden Goldstein. Levitt addresses this book to Goldstein as the world’s greatest book salesman with very best regards and many thanks and signs “Ted Levitt”. Goldstein gifts and inscribes this book separately to someone named Ronnie admiring his executive talent with affection and regard.

253 pages.

Measures 5 3/4” x 8 1/4”.

Some history: “Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term “globalization”. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".”

CONDITION:

Excellent vintage, preowned condition. Dust jacket has folds and tearing go edges and covers. Piece missing from back cover in upper right corner. Pages have pen markings throughout. Slight discoloration from age throughout book. See photos for details.

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